Every Shopping Experience Provides Valuable Insights for Retail Technology Marketers I was at Target the other day to pick up some laundry detergent. As a technology retail marketer I use all shopping experiences to gain more insight and this trip was no exception. I knew exactly what I needed: HE (high efficiency) formula pods and was also picking up some Non-HE pods for … [Read more...]
Brick-and-Mortar vs Online Retailers: Is one the death of the other?
When online stores started becoming a more popular way to shop, pundits predicted the death of all brick-and-mortar stores. Here we are, more than a decade later, and we still have physical stores. There are some brick-and-mortar retailers that became giants on-line and there are some on-line brands that have opened a physical store. Some of the brands that opted to … [Read more...]