This blog explores three different case studies where a package design hurts a brand. 1. Too Drastic of a Package Redesign This is a brand I am very familiar with and I have purchased for several years.The name of the product was prominent and the image did a pretty well of differentiating the types of product (Rice Pilaf, Rice, Couscous) This is what I was accustomed to … [Read more...]
The Death of the Brand at Retail For CE Products
In a market where there are many similar products, such as in consumer electronics, how important is the brand? I want to say it is VERY important. However, it is difficult for any brand to stand out in-store or online in this ever-evolving retail world. This blog explores how online shopping has changed how brands present themselves and the retailer's role in downplaying the … [Read more...]
Costco Packaging: The Good, The Bad & The Meh
Even though Costco doesn't carry that many SKUs (only 4,000 compared to Walmart's 150,000), the size of the warehouse space and the variety of product can be overwhelming. During any trip I make to Costco, I always take a look at some of the Costco packaging and displays to note what grabs my attention and others that are just so-so. Since Costco is self serve, displays are the … [Read more...]
Shopping for Phone Cases is #$%# Complicated!
For an uncomplicated product, such as a phone case, it sure is complicated shopping for one. You used to be able to walk into a store and the category was organized by the manufacturer of the case. There were very few competitors back then---Belkin, Targus and Apple to name a few. I remember Belkin owned a corner of that market with their blue packaging. It served as a … [Read more...]
Need Help Finding This Item? This sign Sums up my Customer Journey at Best Buy.
If you sell your product at Best Buy, you may be interested in this personal customer journey. This particular experience happened while searching for a new wearable device. To say it was frustrating, is putting it mildly. The Products Considered Previously, I had three Jawbone Up wrist bands and the batteries wouldn't hold a charge. Jawbone replaced the bands for me but … [Read more...]