This blog reveals why it is so difficult to effectively communicate your cannabis brand story and how you can be prepared for when you have more options to advertise your products. The most important first step is to develop your positioning statement. Spend the Time to Create a Positioning Statement When launching any new brand, or expanding a product line, take the time to … [Read more...]
Marketing Design: A World of Change. A World of Hurt. A World of Opportunity.
I have been reflecting upon how much our work in the world of marketing design in the retail industry has changed over the years. Now that I'm working from home and have a staff that is communicating online rather than in person, I have taken a deeper look at how our industry has changed. We need to continue to evolve as agencies and clients need to tap into our resources. A … [Read more...]
People with passion are fueling the retail progress for cannabis & CBD
I want to add some information I just gathered regarding the THC/CBD on line sales apps. In the January 2020 Marijuana Business Magazine I read an article called "Point & Click". Online shopping for cannabis and CBD is becoming more popular. Chris Znerold, CMO for Native Roots said that customers who order online and pick up in-store tend to spend 50% more than when they … [Read more...]
Were QR codes ahead of their time?
I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
Are QR codes poised for a come back?
I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
The white leather tennis shoes that stalked me.
Retargeting (stalker) advertising: Does it work? I wanted to write this blog based on the experience of shopping for some white leather tennis shoes. Of course, when I did a search for the item, advertising from Amazon came up first. I give them enough of my business so I started looking at prices. I noticed that Macy's was having a sale. I found a pair of Sperry white leather … [Read more...]
Retargeting (stalker) advertising: Does it work?
The white leather tennis shoes that stalked me. I wanted to write this blog based on the experience of shopping for some white leather tennis shoes. Of course, when I did a search for the item, advertising from Amazon came up first. I give them enough of my business so I started looking at prices. I noticed that Macy's was having a sale. I found a pair of Sperry white leather … [Read more...]
4 Obstacles to Succeeding Online and In-Store
I have been researching what obstacles brands face when trying to succeed online and in-store through my contacts on LinkedIn. It has been very enlightening and has confirmed some of what I already suspected and opened my eyes to other barriers. Most of the conversations started out with my contact saying either, "how long do you have to talk" or "you sure have opened a can of … [Read more...]
BOPIS puts the customer in control
My gut feeling about BOPIS (Buy Online, Pickup In Store) is that it is great for customers but not easy to execute for retailers. BOPIS is another omnichannel marketing process offering a frictionless purchase process for the consumer. Simply put, BOPIS puts the customer in control. This blog shows how this trend can challenge retailers and consumers as well as delight … [Read more...]
Retail Package Shows Off this Everyday Tech Product
So a power strip isn't a very sexy consumer technology product, but everyone has one or several in their home. We stumbled upon this retail package at Bed Bath & Beyond. There have been several innovations with this product category over the years, but this one is so simple it is genius. How many people can use all of the plugs available on a strip? Try plugging in a … [Read more...]