Retargeting (stalker) advertising: Does it work? I wanted to write this blog based on the experience of shopping for some white leather tennis shoes. Of course, when I did a search for the item, advertising from Amazon came up first. I give them enough of my business so I started looking at prices. I noticed that Macy's was having a sale. I found a pair of Sperry white leather … [Read more...]
Retargeting (stalker) advertising: Does it work?
The white leather tennis shoes that stalked me. I wanted to write this blog based on the experience of shopping for some white leather tennis shoes. Of course, when I did a search for the item, advertising from Amazon came up first. I give them enough of my business so I started looking at prices. I noticed that Macy's was having a sale. I found a pair of Sperry white leather … [Read more...]
Is native advertising the answer to not annoying your customer?
Pop-up ads are universally loathed. We have become blind to banner ads. Retargeting ads are creepy. Television ads are an excuse to use the bathroom or fast forward. Autoplay videos can be embarrassing (especially at work). Let's face it, some ads are no less intrusive than an uninvited solicitor at our door. But what about native advertising? Native Advertising is one way to … [Read more...]
Is native advertising the answer to not annoying your customer?
Pop-up ads are universally loathed. We have become blind to banner ads. Retargeting ads are creepy. Television ads are an excuse to use the bathroom or fast forward. Autoplay videos can be embarrassing (especially at work). Let's face it, some ads are no less intrusive than an uninvited solicitor at our door. But what about native advertising? Native Advertising is one way to … [Read more...]
Can Digital Advertising Derail a Customer’s Intent to Purchase?
In the best of all worlds, advertising is served up to us when we are most interested and apt to buy. If it is, we aren't irritated by its presence but grateful for the opportunity to learn about or purchase a product that fills an immediate need. Unfortunately, this isn't the way it always works. This blog takes a look at the different digital advertising opportunities brands … [Read more...]