What is Retail Transparency? Everlane, at least for me, was the first company I saw fully embrace the concept of retail transparency. I'm not even sure how I first became acquainted with the their online retail store, but I do remember why I signed up for their emails and website access. They were transparent about their costs to produce high quality merchandise. Part of … [Read more...]
Print Isn’t Dead! At Least We Hope Not.
Could it be that print isn't dead? Unfortunately there are very few metrics that allow agencies to measure the impact of their print campaigns. This is especially true of product brochures. In this day and age, most people get their information online. However, we were encouraged when we found out a client of ours closed a big deal. According to this link from Verge, our client … [Read more...]