How has the commoditization of the consumer technology market influenced the package design? This blog explores two different scenarios: packaging as a silent salesman and packaging as an extention of the brand. Initially, here are the reasons we know that commoditization has taken place in the consumer technology market: The length of the product cycles has gotten much … [Read more...]
RavPower: Unremarkable Product with Awesome Packaging
In our never-ending quest to extend the lives of our portable gadgets, we came across this little gem RavPower. While the product itself is rather unremarkable, being a simple powerbank, it is clear that the manufacturer has put some thought into the design of the packaging to set themselves apart in the sea of similar products. Packaging Design The clean and elegant … [Read more...]
Even When You Buy Online, Packaging is Important.
We specialize in designing packaging. Most of what we design is found on shelf and online. We focus our efforts on what will distinguish our packaging from competitors in a retail environment. However, we also feel that the packaging and the out-of-box experience is also an extension of the brand and reflects the quality of the product. So even if a consumer only sees the … [Read more...]
Avoid Creating these 5 Potholes on the Path-to-Purchase
The Manufacturer is often blamed for potholes that take place during the path-to-purchase. Each group responsible for bringing the product to market often function in silos with no common goal. Nowhere is this more obvious than in the consumer technology industry. The result is an inconsistent message that confuses the customer during the buying process. Identified below are … [Read more...]