This blog explores the complicated relationship between the retailer and the brand and how this contentious relationship has created a less than stellar shopping experience for the consumer. Both the brand and the retailer are competing for the attention of the consumer but they don't work together to garner this attention. What ends up happening is the consumer is bombarded … [Read more...]
What CE Independent Retailers can Learn from the Corner Bicycle Shop
My son has a dream of owning his own bicycle shop. I figured there has to be a book about how to start your own retail bicycle store and sure enough I found one: "Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It" by Donny Perry. (Published in 2014). Perry foreshadows a lot of what is happening to independent retailers today and … [Read more...]
The Fall of the BlackBerry Brand
How an Iconic Brand Went From Boom to Bust The demise of the BlackBerry brand is worth studying for any consumer technology company. There are many lessons to be learned. The company struggled to remain relevant in the market and failed. We took a look into some of the mishaps and misfortunes that led the company not only to the edge of the cliff but over the cliff. Here … [Read more...]