Brands are getting lost in-store while online e-commerce sites are even worse for the brands. An online shopper can pull up product comparisons or go to the brand page, but when scrolling through pages of product listings and product detail pages how can the brand stand out? SYNQY technology can make your CE product stand apart from the competition. Typical Product Detail … [Read more...]
The Independent Dealer Can Prosper in the Age of Amazon
There is a place for independent dealers (regional and local) in the consumer technology world. Some chains have failed or are trying to restructure such as HHGregg and Radio Shack. Best Buy is making a comeback and doing battle with Amazon and Walmart. Can the independent dealer claim their place in the evolving retail world? I think they can and in fact, they may be able to … [Read more...]