This blog reveals why it is so difficult to effectively communicate your cannabis brand story and how you can be prepared for when you have more options to advertise your products. The most important first step is to develop your positioning statement. Spend the Time to Create a Positioning Statement When launching any new brand, or expanding a product line, take the time to … [Read more...]
AI vs IA (Intelligent Artisans)
Should you trust your brand to artificial intelligence (AI) based on a process of biased elimination and suggestion? Or to, what we coined as, intelligent artisans (IA) who solve problems based on experience, expertise, research, and talent? AI VS IA. Here is what I discovered: if you go the FREE AI direction, nothing is really FREE. The no-cost logo is a lure for other … [Read more...]
Marketing Design: A World of Change. A World of Hurt. A World of Opportunity.
I have been reflecting upon how much our work in the world of marketing design in the retail industry has changed over the years. Now that I'm working from home and have a staff that is communicating online rather than in person, I have taken a deeper look at how our industry has changed. We need to continue to evolve as agencies and clients need to tap into our resources. A … [Read more...]
Great Packaging Tells a Story About Your Brand
Whether a customer bought your product online or at the store, your package has an impact on your brand. Consumer technology manufacturers should look outside of their category to get inspiration. This blog will highlight a product that has done a great job defining their brand through their package design as well as some packaging within the CE … [Read more...]