I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
The Fall of the BlackBerry Brand
How an Iconic Brand Went From Boom to Bust The demise of the BlackBerry brand is worth studying for any consumer technology company. There are many lessons to be learned. The company struggled to remain relevant in the market and failed. We took a look into some of the mishaps and misfortunes that led the company not only to the edge of the cliff but over the cliff. Here … [Read more...]