So a power strip isn't a very sexy consumer technology product, but everyone has one or several in their home. We stumbled upon this retail package at Bed Bath & Beyond. There have been several innovations with this product category over the years, but this one is so simple it is genius. How many people can use all of the plugs available on a strip? Try plugging in a … [Read more...]
4 Ways Clients Shut Down the Creative Process
Sometimes the creative process gets shut down unwittingly by the client. As a creative marketing agency, we want to provide the best possible service and product for our clients and this includes the best creative that yields the best results. Here are 4 ways the client can derail the creative process: 1) Don’t provide clear objectives at the beginning of the project. There … [Read more...]
5 Communication Pitfalls: Agency vs Client
These communication pitfalls have been rattling around in my head for quite some time. These issues mostly pertain to clients communicating with agencies, but I imagine these pet peeves can be on both sides. I was wondering if I'm being overly picky or if others find these communication missteps as irritating as I do? Don't get me wrong---I'm grateful for all of the new … [Read more...]
Avoid Creating these 5 Potholes on the Path-to-Purchase
The Manufacturer is often blamed for potholes that take place during the path-to-purchase. Each group responsible for bringing the product to market often function in silos with no common goal. Nowhere is this more obvious than in the consumer technology industry. The result is an inconsistent message that confuses the customer during the buying process. Identified below are … [Read more...]
CES 2017: 50 Years of Being Connected
When the CES tradeshow debuted 50 years ago in New York, they presented 14 companies. Fast forward to 2016 and there were almost 4,000 exhibitors and 170,000 attendees eager to interface with new technology. I have personally been going to CES for over 15 years. Each year it gets bigger, louder and more crowded (except for 2009 which was depressing). If there is a common theme … [Read more...]