I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
Are QR codes poised for a come back?
I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
4 Obstacles Preventing You From Succeeding Online and In-Store
I have been researching what obstacles brands face when trying to succeed online and in-store through my contacts on LinkedIn. It has been very enlightening and has confirmed some of what I already suspected and opened my eyes to other barriers. Most of the conversations started out with my contact saying either, "how long do you have to talk" or "you sure have opened a can of … [Read more...]
What is a Lamà? A Portable Point-of-Purchase Display
Many of you may have seen these point-of-purchase displays but didn't know the trademarked name— Lamà. This type of display has been used in Europe for many years. The reason it is so popular in Europe is because of the limited retail space. Made of cardboard, rubber bands and held together by an innovative and patented design by Marins, enables it to fold out, install … [Read more...]
Ice-Watch Wins at Retail with Great Merchandising
I was in Macy’s several months back and the "Ice-Watch" display and packaging made it impossible to walk by without checking them out. This is exactly what great merchandising should do. I had never heard about Ice-Watch before this day. The Importance of Color and Merchandising At first it was the color overload that stood out from the conservative jewelry counters. Then … [Read more...]
What is a Lamà? A Portable Point-of-Purchase Display
Many of you may have seen these point-of-purchase displays but didn't know the trademarked name— Lamà. This type of display has been used in Europe for many years. The reason it is so popular in Europe is because of the limited retail space. Made of cardboard, rubber bands and held together by an innovative and patented design by Marins, enables it to fold out, install … [Read more...]