This blog explores the complicated relationship between the retailer and the brand and how this contentious relationship has created a less than stellar shopping experience for the consumer. Both the brand and the retailer are competing for the attention of the consumer but they don't work together to garner this attention. What ends up happening is the consumer is bombarded … [Read more...]
Avoid Creating these 5 Potholes on the Path-to-Purchase
The Manufacturer is often blamed for potholes that take place during the path-to-purchase. Each group responsible for bringing the product to market often function in silos with no common goal. Nowhere is this more obvious than in the consumer technology industry. The result is an inconsistent message that confuses the customer during the buying process. Identified below are … [Read more...]