I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
The Ultimate Dissection of a Band-Aid® Package
This Band-Aid package is a great example of how to tell a brand story Every element of this Band-Aid package is deliberate and communicates the Band-Aid brand story. I can tell that the brand and design team took their time and put a lot of effort into the creative. Most people will take that for granted, but if you are in this business, you can see the attention to detail. … [Read more...]
The Ultimate Dissection of a Band-Aid® Package
This Band-Aid package is a great example of how to tell a brand story Every element of this Band-Aid package is deliberate and communicates the Band-Aid brand story. I can tell that the brand and design team took their time and put a lot of effort into the creative. Most people will take that for granted, but if you are in this business, you can see the attention to detail. … [Read more...]
3 Ways Your Package Design is Killing Your Brand
This blog explores three different case studies where a package design hurts a brand. 1. Too Drastic of a Package Redesign This is a brand I am very familiar with and I have purchased for several years.The name of the product was prominent and the image did a pretty well of differentiating the types of product (Rice Pilaf, Rice, Couscous) This is what I was accustomed to seeing … [Read more...]
Nostalgia Added in Interactive Wine Bottle Design
I love a good glass of wine and fun package design. Over the past few years I have come across some fun and clever wine labels. The wine industry is no stranger to interactive packaging. I have seen wines that allow consumers to color the label or connect the dots to a map of the region the grapes were grown. Last month I was visiting a tasting room in Solvang, California … [Read more...]
3 Ways Your Package Design is Killing Your Brand
This blog explores three different case studies where a package design hurts a brand. 1. Too Drastic of a Package Redesign This is a brand I am very familiar with and I have purchased for several years.The name of the product was prominent and the image did a pretty well of differentiating the types of product (Rice Pilaf, Rice, Couscous) This is what I was accustomed to … [Read more...]
Retail Package Shows Off this Everyday Tech Product
So a power strip isn't a very sexy consumer technology product, but everyone has one or several in their home. We stumbled upon this retail package at Bed Bath & Beyond. There have been several innovations with this product category over the years, but this one is so simple it is genius. How many people can use all of the plugs available on a strip? Try plugging in a … [Read more...]
Superior Package Design Sets a Commodity Product Apart
How has the commoditization of the consumer technology market influenced the package design? This blog explores two different scenarios: packaging as a silent salesman and packaging as an extention of the brand. Initially, here are the reasons we know that commoditization has taken place in the consumer technology market: The length of the product cycles has gotten much … [Read more...]
Epic Packaging Failures Consumer Technology Companies Make
Packaging can be one of your most important marketing tools for a consumer technology product. It provides a tangible impression of your brand and acts as a silent sales person in-store. You can have mediocre packaging but what if your packaging fails all together. Here are some ways to avoid epic packaging failures. 1) Seek input from potential retailers If you don't … [Read more...]
10 Steps to a Better Package Design
Follow a Process to Ensure a Better Package Design If you are new to package design or are part of the package design process, this BLOG may be of interest to you or someone you know. We have worked to refine and improve our package design process over the years and these are 10 steps you can take to improve your packaging development. 1. Prioritize. Prioritize. … [Read more...]