This blog explores the world of Retail Media. We happen to know something about it since we have been investing in a Retail Media company called SYNQY, for several years. We have had a front-row seat watching the company grow, learn, pivot and grow. They are carving out a niche in a crowded market–and we are betting on their success. Below are just a few of the Retail Media … [Read more...]
Are QR codes poised for a come back?
I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
Is native advertising the answer to not annoying your customer?
Pop-up ads are universally loathed. We have become blind to banner ads. Retargeting ads are creepy. Television ads are an excuse to use the bathroom or fast forward. Autoplay videos can be embarrassing (especially at work). Let's face it, some ads are no less intrusive than an uninvited solicitor at our door. But what about native advertising? Native Advertising is one way to … [Read more...]
Is native advertising the answer to not annoying your customer?
Pop-up ads are universally loathed. We have become blind to banner ads. Retargeting ads are creepy. Television ads are an excuse to use the bathroom or fast forward. Autoplay videos can be embarrassing (especially at work). Let's face it, some ads are no less intrusive than an uninvited solicitor at our door. But what about native advertising? Native Advertising is one way to … [Read more...]