I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
Can Digital Advertising Derail a Customer’s Intent to Purchase?
In the best of all worlds, advertising is served up to us when we are most interested and apt to buy. If it is, we aren't irritated by its presence but grateful for the opportunity to learn about or purchase a product that fills an immediate need. Unfortunately, this isn't the way it always works. This blog takes a look at the different digital advertising opportunities brands … [Read more...]
How Can Your Brand Stand Out On E-Commerce Sites? SYNQY.
Brands are getting lost in-store while online e-commerce sites are even worse for the brands. An online shopper can pull up product comparisons or go to the brand page, but when scrolling through pages of product listings and product detail pages how can the brand stand out? SYNQY technology can make your CE product stand apart from the competition. Typical Product Detail … [Read more...]
The Digital End Cap Powered By SYNQY
SYNQY is a cloud subscription service that makes it easy for manufacturers to put interactive, up-to-date branded content on resellers e-commerce sites. By placing the SYNQY script in an appropriate area near the product, buyers will click on the top-layer image then buyers are fed branded content—without leaving the dealer’s site. The top-layer and content are independent … [Read more...]