I have sat in forums surrounded by independent and regional retailers and listened to their disdain for Amazon—even though they probably frequent the site for their own family. Recently, my office manager was kicked off of Amazon. Yes, you read that right. How can you live without using Amazon? Guess what, she survived. There is life without Amazon. This blog explores 4 ways … [Read more...]
How Not To P!#$ Off Your Dealer Network If…
So what are some of those things that can cause conflict between a dealer network and the CE manufacturer? ...you both want to drive traffic to your website. A marketing director for a manufacturer of high performance car audio equipment, shared with me his frustration that he needs to raise awareness for products outside of their own core competency. After 45 years in … [Read more...]