This blog explores the world of Retail Media. We happen to know something about it since we have been investing in a Retail Media company called SYNQY, for several years. We have had a front-row seat watching the company grow, learn, pivot and grow. They are carving out a niche in a crowded market–and we are betting on their success. Below are just a few of the Retail Media … [Read more...]
It won’t always be this hard to advertise a cannabis brand story
This blog reveals why it is so difficult to effectively communicate your cannabis brand story and how you can be prepared for when you have more options to advertise your products. The most important first step is to develop your positioning statement. Spend the Time to Create a Positioning Statement When launching any new brand, or expanding a product line, take the time to … [Read more...]
AI vs IA (Intelligent Artisans)
Should you trust your brand to artificial intelligence (AI) based on a process of biased elimination and suggestion? Or to, what we coined as, intelligent artisans (IA) who solve problems based on experience, expertise, research, and talent? AI VS IA. Here is what I discovered: if you go the FREE AI direction, nothing is really FREE. The no-cost logo is a lure for other … [Read more...]
Marketing Design: A World of Change. A World of Hurt. A World of Opportunity.
I have been reflecting upon how much our work in the world of marketing design in the retail industry has changed over the years. Now that I'm working from home and have a staff that is communicating online rather than in person, I have taken a deeper look at how our industry has changed. We need to continue to evolve as agencies and clients need to tap into our resources. A … [Read more...]
People with passion are fueling the retail progress for cannabis & CBD
I want to add some information I just gathered regarding the THC/CBD on line sales apps. In the January 2020 Marijuana Business Magazine I read an article called "Point & Click". Online shopping for cannabis and CBD is becoming more popular. Chris Znerold, CMO for Native Roots said that customers who order online and pick up in-store tend to spend 50% more than when they … [Read more...]
Were QR codes ahead of their time?
I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
Are QR codes poised for a come back?
I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
Regional Retailers VS Retail Goliaths
I have sat in forums surrounded by independent and regional retailers and listened to their disdain for Amazon—even though they probably frequent the site for their own family. Recently, my office manager was kicked off of Amazon. Yes, you read that right. How can you live without using Amazon? Guess what, she survived. There is life without Amazon. This blog explores 4 ways … [Read more...]
Regional Retailers CAN Compete with Retail Goliaths
I have sat in forums surrounded by independent and regional retailers and listened to their disdain for Amazon—even though they probably frequent the site for their own family. Recently, my office manager was kicked off of Amazon. Yes, you read that right. How can you live without using Amazon? Guess what, she survived. There is life without Amazon. This blog explores 4 ways … [Read more...]
The white leather tennis shoes that stalked me.
Retargeting (stalker) advertising: Does it work? I wanted to write this blog based on the experience of shopping for some white leather tennis shoes. Of course, when I did a search for the item, advertising from Amazon came up first. I give them enough of my business so I started looking at prices. I noticed that Macy's was having a sale. I found a pair of Sperry white leather … [Read more...]